I can still remember the day I was diagnosed with Psoriasis, I swear with my reaction you would have thought I was given a terminal diagnosis. The doctor looked at me in shock as I was balling my eyes out. You see I was 16 at the time and my only example of this condition was my uncle who had it all over his arms. I thought, “Is this what my life is to become?”
It wasn’t until my late 30’s I started dabbling in my own skincare. I wanted to take my skincare into my own hands, literally. Obsessed might be the word you would describe me when I dove into skincare formulation. My husband and I sold our dining room furniture and my dining room became my test lab. It’s the place I still create today.
It was when I began to look around the beauty and spa industry that I created Sanara. I discovered no brands no brands were speaking to me, a Latin conscious consumer, I decided to create it. It was when I began to listen to my gut and heart that I felt a pull from my ancestors to incorporate and celebrate tried and true ingredients they have been using for centuries. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I'm born and raised Texan that was never taught Spanish because in a way my parents thought I was being protected and I needed full integration, Spanish literally dwindled in our household. As an adult what I feel is pain, hurt and a disconnect....so here is to daily sessions of Duolingo. Aye dios mio!⠀⠀⠀⠀⠀⠀⠀⠀⠀
Sanara which comes from the Spanish word sanará means, 'you will heal'. It was Sanara that turned my passion for plant-based skincare and turned it into my mission; sharing the beautiful healing botanicals of Latin America. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Latin American botanicals are literally the least utilized cosmetic ingredients and yet show the most potential. via an April 2020 article from #cosmeticsdesigneurope ⠀⠀⠀⠀⠀⠀⠀⠀⠀
How have we missed this!?⠀⠀⠀⠀⠀⠀⠀⠀⠀
I do have to admit creating Sanara is a bit selfish of me, helping me receive my own internal healing, helping me to connect and pay homage to my Latin American ancestors. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So welcome and thank you for being apart of Sanara from the very beginning. Hermosa, together we're going to do great things.
Rebekah Jasso Jensen, Founder & Visionary